A strong mission shouldn’t be hidden behind a weak brand.
A strong mission shouldn't be hidden behind a weak brand
Let's say the quite part outloud.
You’re building something meaningful, but having to constantly focus on marketing and operations is draining your time, money, and mental capacity -
and pulling you away from the work you’re actually here to do.
A strategic brand changes that.
Strategic branding:
Gives you a real competitive edge, not just a nicer look - people listen when you speak.
Makes it clear what the brand stands for, what to prioritise, and what to ignore, simplfying ops.
Earns attention, trust and meaning without constant outbound and marketing effort.
Let's say the quite part outloud.
You’re building something meaningful, but having to constantly focus on marketing and operations is draining your time, money, and mental capacity -
and pulling you away from the work you’re actually here to do.
A strategic brand changes that.
Strategic branding:
Gives you a real competitive edge, not just a nicer look - people listen when you speak.
Makes it clear what the brand stands for, what to prioritise, and what to ignore, simplfying ops.
Earns attention, trust and meaning without constant outbound and marketing effort.
Strategic branding matches your ambition and gives your business momentum without the drag.
Hear how strategic branding has helped our founders
What The Fog*, The Menopause Space | New brand, new industry
How they support women | Health & Menopause
Work | Branding, event management, strategy
To stand toe-to-toe against industry giants, we used design to give ForBelly, the challenger brand, a visual backbone and freedom to be playful without losing an ounce of credibility.
ForBelly | Challenger in established market
How they support women | Gut health
Work | Brand and packaging
Our deep dives and process led us to realised ADHD and social media don't mix. We branded ADHD, not Laura, so that she can stay off socials and still be found
Laura Hudson Coaching | New brand in a crowded market
How they support women | Late-diagnosed ADHD Coach
Work | Brand and website
Turned an ambitious idea into a brand strong enough to give the founders the confidence to skip the slow build and launch fast, selling high-ticket from day one.
Watch Her Lead, The Pause Retreat | First of it's kind in Asia
How they support women | Leadership, coaching, life
Work | Brand, website, strategy and event
Design and built an application portal that removed friction and made it easier for leaders to support women stepping into board roles.
Women To Watch (The Women's Foundation)
How they support women | Career and leadership
Work | Website and journey
What The Fog*, The Menopause Space | New brand, new industry
How they support women | Health & Menopause
Work | Branding, event management, strategy
To stand toe-to-toe against industry giants, we used design to give ForBelly, the challenger brand, a visual backbone and freedom to be playful without losing an ounce of credibility.
ForBelly | Challenger in established market
How they support women | Gut health
Work | Brand and packaging
Our deep dives and process led us to realised ADHD and social media don't mix. We branded ADHD, not Laura, so that she can stay off socials and still be found
Laura Hudson Coaching | New brand in a crowded market
How they support women | Late-diagnosed ADHD Coach
Work | Brand and website
Turned an ambitious idea into a brand strong enough to give the founders the confidence to skip the slow build and launch fast, selling high-ticket from day one.
Watch Her Lead, The Pause Retreat | First of it's kind in Asia
How they support women | Leadership, coaching, life
Work | Brand, website, strategy and event
Design and built an application portal that removed friction and made it easier for leaders to support women stepping into board roles.
Women To Watch (The Women's Foundation)
How they support women | Career and leadership
Work | Website and journey
Welcome to the arc ana strategy studio
Designing strategic brands for businesses that support women, and are tired of marketing and operations efforts that don't return value.
Hi, I'm Lorena.
Recovering consultant turned designer, now I run a studio where I make your mission my mission.
Mom of 2 cats 🐱🐱 + 2 children 🖍️🖍️
We don't make art.
We make business tools.
Brand Strategy | Website | Packaging | Illustration | Customers & Their Journeys
We make design that moves businesses forward.
Brands that know what they stand for, look the part, and match the ambition of your mission. Not just pretty but strong and sharp.
We go deeper so clarity holds.
We ask a lot of questions and spend a lot of time on your business, because clarity only works if it carries decisions long after the project ends. That's how brands stop needing constant explanation and start doing the heavy lifting themselves.
We build for real businesses.
Our designs have teeth. We're looking at how you sell, what channels you use, what your team can actually take on, so we know where design will hit hardest.
Our clients have been featured in:
Clarity starts being clear about the investment.
Strong brands, built for competitive clarity.
Sprint (3 Days)
Set price
$2,228 USD
You want to move fast, then this is designed for you. Whether or not you are just starting out or have a quick list of tasks that require a professional eye, let's solve your business problem.
Timeline: 3 Days
I work with you 1:1 over the course of three days to tackle whatever is blocking your business.
Perfect for founders who:
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In the early stages and just need smth quick
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Need a simple 1-2 page website
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Established or new and need a strategic alignment
Brand
Starting at
$5,658 USD
Insightful strategy and memorable branding that feels undeniable, and draws your audience in for a magnetic hug grounded in foundation.
Timeline 1.5-2 months
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Expanded, in-depth brand strategy
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Detailed ideal client profile and journey mapping
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Brand identity (logo, colours, font styling)
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Brand guidelines
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Roadmap
Having clarity means freedom in your business.
