Branding for the next generation of leading brands
Branding for women founders
building the next generation
of leading businesses.
Happy Clients
OUR STUDIO SERVICES
Brand decisions built on strategy, not subjective taste.
Most founders think branding starts with a mood board and a designer giving them a few logos based on what they like.
At arc ana, we don’t work that way. We are not yes-women.
Before we design anything, we define what your brand needs to convey.
What should the right people understand about your business?
What should they recognise as different?
Those answers become the criteria for every design decision that follows.
So instead of judging a logo by whether you simply like it, we judge whether it communicates the right message, strengthens your positioning and reflects the business you are actually building.
The result?
A brand system built to express your specific value, with decisions you can understand, stand behind and continue using as you grow. Not a brand that could belong to anyone in your industry.
Because your brand should not just look good. It should make your business easier to understand, trust, choose and buy from.
CLIENT SUCCESS STORY
A client initially came to us wanting a “simple brand refresh” and use the same green palette as other eco-friendly companies. We worked on their positioning, clarified what made the brand worth choosing and built a distinctive identity and packaging system around it so the products could stand out and be instantly recognisable.
After the rebrand, average order value doubled and online sales increased by 300%.
This is the difference between working with a freelancer to just pick a few fonts and colours compared to building a brand that gets you results because it’s based on strategy.
You do not need to arrive with your brand fully figured out. You need a brand partner.
A partner who can extract what is already in your head, pressure-test it against your market and translate it into a brand system that holds up. That is what the strategy phase is for.
We ask the questions that surface what your brand actually needs to do, then show you how every decision, from positioning and messaging to colour, typography and key touchpoints, connects back to those answers.
You are not simply handed a finished brand and expected to trust the process blindly. You understand why each decision was made, what it communicates and how to use the system confidently as the business grows.
The result is a brand that:
✅ Makes your value easier to understand
✅ Gives the right people a clearer reason to choose you
✅ Attracts the bigger partnerships and offers that you’re building towards
You feel like your brand isn't strong enough to support your business. You need a brand partner.
A partner who can extract what is already in your head, pressure-test it against your market and translate it into a brand system that holds up. That is what the strategy phase is for.
We ask the questions that surface what your brand actually needs to do, then show you how every decision, from positioning and messaging to colour, typography and key touchpoints, connects back to those answers.
You are not simply handed a finished brand and expected to trust the process blindly. You understand why each decision was made, what it communicates and how to use the system confidently as the business grows.
The result is a brand that:
✅ Makes your value easier to understand
✅ Gives the right people a clearer reason to choose you
✅ Attracts the bigger partnerships and offers that you’re building towards
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For those leading the next generation of leading businesses:
➔ Stepping out of a successful career and ready to build the business properly from the beginning.
➔ Three to five years in and outgrowing the brand you started with.
➔ Running an established business that no longer looks or feels as credible as the work behind it.
➔ Ready to attract better-fit clients, stronger partnerships and bigger opportunities.
➔ Looking for a brand system you and your team can use consistently across every part of the business.
AT ARC ANA, WE DON'T STOP AT A LOGO
We build complete brand systems that help you show up consistently and build recognition and trust.
Consistent brand usage can increase revenue by 33%
because consistency builds recognition, recognition builds trust, and trust is the deciding factor in whether someone decides to buy from you or not.
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Hi I'm Lorena.
Recovering consultant turned designer, now I run arc ana where I make your mission my mission.
I developed my analytical, structured way of thinking through a degree in Chemical Engineering, (at the MIT of the North!), before starting my career in management consulting.
Then a friend asked me to help with a few logos, and I found brand design: the place where structured thinking and visual creativity meet.
That background still shapes how I work today. I do not see your positioning, messaging, identity, website and customer experience as separate pieces. I look at how they connect, where the gaps are and what system the business needs to communicate clearly and grow consistently.
What began as a side project became a way for me to support other women, help meaningful ideas take shape and build a business that still allows me to be a present mother.
Today, I help women-led businesses turn their ideas, expertise and ambition into brands that stand confidently beside bigger competitors, open the door to stronger partnerships and opportunities, and support the next stage of the business without needing to be explained or apologised for.
Also: Mom of 2 cats 🐱🐱 + 2 children 🖍️🖍️
The butterfly effect from the rebrand has been incredible. We’ve seen our average customer order size increase by 2x and we’ve attracted bigger custom projects.
Jerwine Bonafe-Que
The BLOMSTRE
You connected the strategy to the visuals. We had worked with designers before, but the branding never fully connected to the why. With arc ana, the creative direction finally made sense.
Laura Tucker
Hivve
We finally have a brand that feels like an asset and an engine for our goals. The website feels aligned, polished, and ready to promote. It gave us more confidence to put ourselves out there and pitch.
Elaine Champion and Siobhan Barnes
Watch Her Lead