SERVICES :
Brand Foundations & Visual Identity. Brand Assets.
FOR :
Communications & Productions. Podcast. Events.
Helmed by front woman, Paula S., Bold Type Productions is able to turn traditionally mundane topics into engaging thought pieces - resulting in a long client list full of Fortune 500 companies and more. Compounded with Paula's extension experience working at some of the largest media companies of the modern era (Bloomberg, CNN), Paula is a force to be reckoned with.
Naturally, as she transitioned into a full-time business owner of her own production company, Paula wanted to kick start her entrepreneurial journey with a bang!
WHAT WE DID
After extension conversation during the brand foundations and strategy process, we were deeply inspired by Paula’s talent to create magic for traditional industries like finance - we wanted to create a brand and website that is bold and dynamic as she is.
Through the use of vibrant colours and bold typography in the logo and intentional customisation, we created a "bold" logo to match Paula's vision for Bold Type Productions - one that services large corporates and helps them further their business objectives, while still having a home for entrepreneurs looking to improve and professionalise their communications through digital and podcast mediums. Website created by the amazing Josie Ng.
“I’m absolutely in LOVE with this branding. I feel so seen!”
