We launch intentional brands in a human way to create conversion, connection and impact for female-led businesses

brand & web design for the movers and shakers

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the BIG dreamers

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the innovators

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brand & web design for the movers and shakers / the BIG dreamers / the innovators /

Arcana Studio Lorena Chan Brand Strategist, Brand Alchemy

HEY THERE –

I’m Lorena

Head of Branding at Arcana Studio and I want to work with you and your vision to help you impact more people!

I’ve had a non-traditional career that ultimately led me to where I am now, Brand Strategy and Design.

I’ve always wanted to start my own thing, but at the same time, I wanted to learn from others and absorb the best of everything - leading me to work in several different industries and roles.

Ultimately, it’s this series of experiences that positions me as a critical thinker with a visual kick that can easily understand and strategically think about the incredible businesses that we work with!

After the birth of my first child, we created Arcana Studio and it’s not an overstatement to say that I pinch myself every day at the sheer luck and fortitude that I have to work with amazing female entrepreneurs like yourself - nonetheless entrepreneurs who are making a positive difference.

Arcana Studio Lorena Chan City Mountains

MY COMFORT ZONE

A big city in close proximity to mountains

Arcana Studio Lorena Chan Beer Packaging

SECRET LOVE AFFAIR

Well-designed beer packaging!

  • Anna At the Table Hong KOng

    Arcana Studio have been amazing to work with! They guided us throughout the process, through asking for our input, giving us well thought out options and clear structure on timelines and deliverables. The quality of their work made it very hard to choose just one name & brand! Thank you, Lorena and Josie!

    – ANNA TEE, CORE HK

  • Natasha The Profit Strategist

    You ladies are legit kick ass design therapists! I have searched high and low for a designer who gets me and my brand. Perhaps, my flaw was looking for only one designer instead of a dynamic duo!

    – NATASHA ANDERSON, THE PROFIT STRATEGIST

  • Shayla M. Rose

    Josie and Lorena are two amazing creators! They helped me realize my dreams of building [a] website and business in holistic wellness, including branding myself. My suggestions and vision were considered important to the creator and it shows.

    – SHAYLA M. ROSE, MANIFESTING MAGICKK TOGETHER

  • Luhv Life Wellness

    I would totally recommend Lorena for all of your logo and illustration needs, she is AMAZING! Lorena was awesome to work with, she took the time to listen and understand my vision [and] guided me to realize my vision with ease.

    – TEE ATWELL, LUHV LIFE WELLNESS

  • Karen Walton Bernetti, Mindful Family Recoery

    Josie heard, understood and really cared about my mission. She's a unique blend of savvy business woman and heart-centered intuitive. I'll definitely be seeking out her service in the future for more projects and would recommend her very highly to others.

    – KAREN WALTON BERNETTI, MINDFUL FAMILY RECOVERY

  • Dr. Emily Siy, Emily Grace Acupuncture

    I am so happy with my new website! Josie spent time to get to know me and my business, in order to make sure the design and message of my site would align with my work. I felt she really listened to me when it came what I wanted for the look and feel of my site – even though I didn't know exactly what I wanted it to look like.

    – DR. EMILY SIY, EMILY GRACE ACUPUNCTURE

Ready to craft a brand that deeply connects with your audience?