Connecting the science with holistic wellness


Naming. Brand Foundations & Identity. Brand Assets. Packaging. Website. Fractional CBO.


Healing & Wellness. Osteopathy. Practitioners.

Founded by Philip Clarke, a renowned osteopath practitioner in Hong Kong, Clarke Clinic is a well-established holistic health clinic helping individuals heal and optimize their well-being. Since it's humble beginnings as an Osteopathic centre, the clinic had since grown to incorporate various modalities and become a holistic center for wellness.

Given this, a rebrand, refresh and rename was necessary. Philip approached us to completely transform their business name and brand to fully encompass and embrace the business’s multi-faceted approach to health and wellness.

Mock-up of a bottle CORE osteopathy clinic logo overlaid on an image of a physiotherapist working


CORE’s philosophy is rooted in an approach that combines both science and holistic wellness. Because of this, we wanted to create a brand that exudes confidence, trust, and knowledge, yet still remain approachable and calming.

Through the use of dynamically intertwined lines, clean and calming photography, and a modern and approachable website, we were able to bring through CORE’s philosophy of science and holistic wellness. For the website, Josie Ng brought our branding to life into a website.

Showing the before and after rebrand and rename of an osteopathic centre designed by Arcana Studio
Logo rebrand explanation for osteopathic centre designed by Arcana Studio
Brand guidelines for osteopathic clinic in Hong Kong designed by Arcana Studio post rebrand
iphone mock-up of osteopathic and physio centre's instagram feed giving feelings of refresh and green designed by Arcana Studio
Mock-up of tote bag hanging on cross-shaped bag stand

“Arcana have been amazing to work with for the full rebrand, name change and website overhaul for our wellness practice. They guided us throughout the process, through asking for our input, giving us well thought out options and clear structure on timelines and deliverables.

The quality of their work made it very hard to choose just one name & brand! To continue the brand into packaging and social media we also reached out to Arcana. We now have packaging and templates that show who we are, and help us to get our messages across effectively. Thank you!”‍