The Profit Strategist
DELIVERABLES
Brand Identity, Squarespace 7.1 Website
INDUSTRY
Financial Coach, Financial Services, Women of Color
OBJECTIVE
Natasha Anderson of The Profit Strategist is a powerhouse on a mission to help women of color change their lives through business. She is a CFO, Cash Flow Officer, offering financial services and guidance to business owners who want to go from stressed about cash to running their business like a CEO.
Since Natasha debuted her brand to her friends and family, The Profit Strategist has seen month on month growth. She approached us to help her finally create a premium brand and website that elevates and scales as quickly as she will - so that her high-profile clients that are looking for her can find her.
The Profit Strategist is rooted in a premium, yet supportive, experience. From this insight, we wanted to craft a brand that is at once high-serving and welcoming.
Through the use of contrasting colors of red and black, thin, elegant lines in the logo, as well as impactful photos that create a presence as strong as Natasha herself. We collaborated with Squarespace website designer, Josie Ng, to craft an intuitive and dynamic website experience.
THE EXPERIENCE
“My new branding and website gave me the online presence I needed to reach new clients in my sleep! The increase in online traffic allowed me to double my prices due to the overwhelming demand for my signature service. Thanks Arcana Studio!”
– NATASHA, FOUNDER OF THE PROFIT STRATEGIST
