CORE

BRAND IDENTITYWEBSITE DESIGNPACKAGE DESIGNBRAND STRATEGY
Written By Lorena Chan

DELIVERABLES

Brand Strategy, Brand Identity, Brand Rename, Photography Direction

INDUSTRY

Health & Wellness

OBJECTIVE

Founded by Philip Clarke, a renowned osteopath practitioner in Hong Kong, Clarke Clinic is a well-established holistic health clinic helping individuals heal and optimize their well-being. 

Philip approached us to completely transform their business name and brand to fully encompass and embrace the business’s multi-faceted approach to health and wellness.

CORE’s philosophy is rooted in an approach that combines both science and holistic wellness. Because of this, we wanted to create a brand that exudes confidence, trust, and knowledge, yet still remain approachable and calming.

Through the use of dynamically intertwined lines, clean and calming photography, and a modern and approachable website, we were able to bring through CORE’s philosophy of science and holistic wellness. We collaborated with website designer, Josie Ng, to craft an intuitive and dynamic website experience.

Package Design, Branding, Brand Strategy, Renaming and Website Design by Arcana Studio for CORE Hong Kong, Holistic Health and Osteopath Clinic
Package Design, Branding, Brand Strategy, Renaming and Website Design by Arcana Studio for CORE Hong Kong, Holistic Health and Osteopath Clinic
Package Design, Branding, Brand Strategy, Renaming and Website Design by Arcana Studio for CORE Hong Kong, Holistic Health and Osteopath Clinic
Package Design, Branding, Brand Strategy, Renaming and Website Design by Arcana Studio for CORE Hong Kong, Holistic Health and Osteopath Clinic
Package Design, Branding, Brand Strategy, Renaming and Website Design by Arcana Studio for CORE Hong Kong, Holistic Health and Osteopath Clinic
Package Design, Branding, Brand Strategy, Renaming and Website Design by Arcana Studio for CORE Hong Kong, Holistic Health and Osteopath Clinic
Package Design, Branding, Brand Strategy, Renaming and Website Design by Arcana Studio for CORE Hong Kong, Holistic Health and Osteopath Clinic
Package Design, Branding, Brand Strategy, Renaming and Website Design by Arcana Studio for CORE Hong Kong, Holistic Health and Osteopath Clinic
Package Design, Branding, Brand Strategy, Renaming and Website Design by Arcana Studio for CORE Hong Kong, Holistic Health and Osteopath Clinic
 

THE EXPERIENCE

“Arcana have been amazing to work with for the full rebrand, name change and website overhaul for our wellness practice. They guided us throughout the process, through asking for our input, giving us well thought out options and clear structure on timelines and deliverables.

The quality of their work made it very hard to choose just one name & brand! To continue the brand into packaging and social media we also reached out to Arcana. We now have packaging and templates that show who we are, and help us to get our messages across effectively. Thank you, Lorena and Josie!”

– ANNA TEE, CORE

 
Lorena Chan
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