Coterie Noir
DELIVERABLES
Brand Identity, Brand Strategy, Squarespace 7.1 Landing Page
INDUSTRY
Coach, Women of Color, Membership
OBJECTIVE
Coterie Noir is an accelerator program created and hosted by serial entrepreneur, Clara WIlliams, helping women of color launch their product-based business from side hustle to CEO.
For Clara’s initial cohort of “Beta Fishies,” she approached Arcana Studio to craft her an impactful, dynamic and empowering landing page.
Clara’s philosophy is based on a no nonsense and freedom-seeking lifestyle. From this insight, we wanted to create a brand and Squarespace landing page that is at once exclusive, yet welcoming, and impactful enough to draw in a high-quality crowd of women of color who are ready to get their hands dirty.
Through the use of thin lines and elegance in the logo, to bright, impactful brand colors, and a simple, yet intuitive, we were able to bring through the essence of Coterie Noir to attract women of color of the highest caliber. We collaborated with Squarespace website designer, Josie Ng, to craft an intuitive and dynamic website experience.
THE EXPERIENCE
“YOU ALL ARE WONDERFUL!!! I [don’t] quite have all the words to articulate. I truly appreciate you, the kindness, the way I felt supported and pushed. You are willing to do more with me and I appreciate it. Everyone has said several times how beautiful it is.
Damn the shit is beautiful!”
– CLARA, FOUNDER OF COTERIE NOIR
