Dear founder, the business you are building deserves more than “good enough” branding.
You have spent years becoming good at what you do. You have the experience, the proof and the ambition to build something substantial, whether you are leaving a successful career to launch properly or growing an established business into its next stage.
Now you are ready for a brand you can use consistently across every part of the business, building the recognition and trust that attract better-fit clients, stronger partnerships and bigger opportunities over time.
Clients have been featured in:
You're ready for:
A brand that positions you as the expert you already are, not the “good enough” option
A website that helps the right people understand, trust, and enquire
A proven process that turns your business strategy into a clear creative direction that makes it easy for your clients to say "YES"
Detailed brand guidelines and systems you and your team can use consistently so you spend less time creating and more time building
Built to help your business sell with more clarity, show up with more confidence, and grow without needing a brand refresh every eighteen months
CLIENT SUCCESS STORY
"After the rebrand, average order value doubled and online sales increased by 300%. Working with Lorena and arc ana has changed the way we do business."
SERVICE #1
Brand Strategy and Identity
For experienced founders who have outgrown the brand they started with, or are bringing years of expertise into a business of their own.
You want a brand that reflects the quality of your work, makes your value easier to understand and gives the right people a clear reason to choose you. One you can stand behind, use consistently and grow with, rather than rebuild again in eighteen months.
How?
We build strategy and identity together because the visuals should never be based on passing trends or whichever option happens to look nicest. Before we design anything, we define what your brand needs to convey, who it needs to resonate with and what will make it distinctive in your market.
Those answers guide every strategic and visual decision that follows, giving you a brand that feels considered, makes sense for the business and works wherever it needs to show up.
Payment plans start from USD $800 per month.
EACH PROJECT INCLUDES
Brand Strategy
Clear positioning, audience insight and messaging direction that define what your brand needs to communicate.
Brand Identity
A complete visual system, including your logo suite, colour palette, typography and creative direction.
Stress-Tested Brand System
Real-world applications that show how the brand works across the places it actually needs to appear.
Custom Guidance + Recording
Practical brand guidelines, personalised recommendations and a recorded walkthrough so you and your team can use the system confidently.
PROCESS AND TIMELINE
Our clients have gone on to:
Doubled average revenue per order
after rebranding lau
Magazine Features in Vogue
Tatler, South China Morning Post and other major publications
Attract Fortune 500 Companies
and large corporate opportunities
THE RESULT
Clearer strategic positioning to help clients say "YES" and a distinctive brand system your team can use without constant founder approval.
You can show up more consistently, build recognition over time and pursue bigger clients, partnerships and opportunities with a brand that reflects the level of your work.
SERVICE #2
Website Design
For established founders whose current website no longer reflects the quality of the business, or who are launching with the expertise and offer in place but need a credible digital home to bring it all together.
You want a website that makes your value clear, builds confidence in what you offer and guides the right people towards the next step without making them dig for the important information.
How?
We do not begin by choosing a template and filling in the boxes. Before we design anything, we define what the website needs to achieve, what your audience needs to understand and what may be stopping them from enquiring or buying.
Those answers guide the structure, messaging and design, giving you a website that supports the customer journey and works as a useful part of the business rather than an expensive online brochure.
Payment plans start from USD $800 per month.
EACH PROJECT INCLUDES
Website Strategy + Customer Journey
Clear goals, audience needs and conversion priorities that define what the website needs to communicate and how visitors should move through it.
Copy Guidance
Direction on what each page needs to say, how the information should be structured and where your messaging needs to work harder, so you are not left staring at a blank document wondering what belongs where.
Custom Website Design
A distinctive, responsive design that brings your brand to life across desktop, tablet and mobile.
Custom Guidance + Recording
A recorded walkthrough and practical guidance so you and your team can update the website confidently after launch.
PROCESS AND TIMELINE
Our clients have gone on to:
300% Increase
in online purchases
Increase in qualified enquiries
with stronger visibility and aligned messaging
Increase credibility
to large clients and partners
THE RESULT
No more hesitating before sending people to your website, you finally have a digital home that reflects the level of the business, supports better-fit enquiries and keeps working when you're not there.
You leave with a clear, credible website that communicates your value, answers the questions standing between interest and enquiry and gives the right visitors a confident reason to take the next step.
SERVICE #3
Packaging
For product-based businesses whose packaging no longer reflects the quality of what they sell, or who are preparing to launch with a product that needs to feel credible, recognisable and worth choosing from the start.
You want packaging that communicates its value quickly and helps it stand out for the right reasons, whether it is sitting on a shelf, appearing online or arriving in a customer’s hands.
How?
We do not treat packaging as decoration added at the end. Before we design anything, we define what the packaging needs to communicate, how it should position the product and what customers need to understand at each point of interaction.
Those answers guide the hierarchy, format and visual system, giving you packaging that feels unmistakably part of the brand and works consistently across the range.
Payment plans begin at $800 USD per month
EACH PROJECT INCLUDES
Packaging Strategy + Visual Competitive Review
We review how competitors show up, identify the category codes worth keeping or breaking, and define what your packaging needs to communicate to stand out clearly.
Packaging System
A flexible design system for the agreed formats, products and variants, including boxes, labels, sleeves, bags or other priority components.
Customer Touchpoints
Supporting pieces such as inserts, care cards, stickers, leaflets or unboxing details that carry the brand through the customer experience.
Print-Ready Artwork
Final production files prepared to the dieline supplied by your printer or manufacturing partner.
PROCESS AND TIMELINE
Our clients have gone on to:
Stand out from competitors
in highly saturated markets
Increase brand recognition
with a consistent product range
Expand with ease
with a strong packaging system as the product line grows
THE RESULT
Packaging that no longer becomes another disconnected design exercise and grows as your range expands and helps increase recognition and break into crowded markets
You leave with a recognisable packaging design and system that strengthens perceived value, helps customers understand the product quickly and gives the range a more consistent presence across shelves, retail environments and online orders.
The butterfly effect from the rebrand has been incredible. We’ve seen our average customer order size increase by 2x and we’ve attracted bigger custom projects.
Jerwine Bonafe-Que
The BLOMSTRE
You connected the strategy to the visuals. We had worked with designers before, but the branding never fully connected to the why. With arc ana, the creative direction finally made sense.
Laura Tucker
Hivve
We finally have a brand that feels like an asset and an engine for our goals. The website feels aligned, polished, and ready to promote. It gave us more confidence to put ourselves out there and pitch.
Elaine Champion and Siobhan Barnes
Watch Her Lead
OUR WORK
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