Zig FitMama
DELIVERABLES
Brand Identity, Creative Container
INDUSTRY
Women’s Health, Perinatal Health, Health and Wellness
OBJECTIVE
Ziggy’s years of work as a perinatal fitness coach, combined with her humbly relatable perceptions on motherhood (mama of 3!), has evolved from work to an exponentially growing fanbase in Hong Kong. After the birth of her third child, she has decided to break out on her own, and dive full time into her brand and business, Zig FitMama.
With this momentous transition, Ziggy reached out to Arcana Studio to refresh her brand identity for the next evolution of her business.
We worked with Ziggy through a Creative Container to clarify brand strategy, followed by crafting the visual brand identity. Inspired by the insights discovered from the the Creative Container, we crafted a brand that felt in tune with her personality and mission – to be supportive and empathetic, while inspiring all of us to take better care of ourselves.
WHAT SHE HAD TO SAY
“I'm so in love. Thank you for the thoughtfulness and care you've put into this.”
– ZIGGY, FOUNDER OF ZIG FITMAMA
