Why having consistency in your branding matters, and what does it mean?

Intentional Branding: A unique workshop for Wellness entrepreneurs. The wellness industry has recently become so popularized that it can be hard to distinguish your unique mission from other businesses.

We often create ideal client personas but don’t end up using them. Here are some actionable tips of what you could do to fully utilise and leverage your hard work!

We often fill out ideal client personas and then never use them - ignoring the invaluable insights we can gain from this exercise. Here are some tips about how to create more powerful and meaningful client personas that you can actually use.

One of the biggest frustrations we hear from even the most inspiring business owners is that their logo or brand identity just doesn't feel right. Fear not, Arcana Studio is here to dispel the most common myths we hear about logo and branding.