The Blomstre

Brand "Haircut". Updated Brand Identity. Brand Strategy. Packaging. GTM Strategy. Fractional CBO and On-Call.

Results

Portfolio

Business Goals

The Blomstre is a home grown international candle brand, led by Jerwine and Aaron. Wanting a cleaner candle but not finding it, they decided to start making their own, with scents that reminded them mixed culture and homes. They now have a large base of loyal fans who love the unique and gentle scents that they curate.

Every batch is hand poured, made with eco-friendly ingredients, and is safe for all your house members (babies and dogs, yay!)

After years of using their DIY brand, we talked about making more of a splash on a larger stage, specifically:

Build greater brand awareness outside of pop-up markets and collaborations;
Have a brand that can be used more consistently;
Move away from the first impression that they're a "small business", because they aren't anymore;
Attract bigger opportunities;
Increase e-commerce revenue;
Re-position as a business who has human's wellness in mind;
Buid out the team while still maintaining a high level of warmth and human-ness.

What We Did

We first reviewed all the touch points - brand, packaging, website, markets, workshops, email - to get a cohesive view of where efforts are going and whether or not it matches what we are trying to communicate as a brand. This allowed us to see what blind spots existed.

We then did a comprehensive view of the branding internally, and what others were doing to create a view of where we should go and how we can update the current branding to match that - without having to do a full rebrand!

What emerged was that we could simplify the logo so that it could fit in all of BLOMSTRE's current and future applications, and used the logomark (the bloom) as an elevated brand motif.

We utilised the new branding elements and created new packaging that speaks closer to the message that BLOMSTRE wants to communicate.

What We Achieved

With an updated logo, colours and messaging, as well as new packaging and the start of a new website.

We were able to:

Pay homage and perform a brand "haircut";
Take all the different brand touchpoints and products and use design to match it's elegance;
Increase revenue by 9% with new branding and packaging;
Professionalised and began cold outreach.

We continue to work with BLOMSTRE on an on-call basis where we chat about on-going developments and opportunities - ranging from staffing, workshop adjustments and life.