The hardest part wasn’t coming up with the business idea.
It’s second-guessing every decision.
Feeling overwhelmed by the 97 tabs open in your brain.
Putting yourself out there, nervous and hoping that it’ll work.
The only thing you’re sure of?
That strange certainty that the world needs what you’re building.
Growth isn't happening fast enough.
It's that growth isn't happening fast enough.
Hot take: whether you’ve DIY’d it or avoided it altogether,
your branding is holding you back.
✓ You want to raise your prices, but don’t feel like you can.
✓ You cringe when you send your website, or avoid sending it at all.
✓ You’re over-explaining, over-delivering, and still not being seen clearly.
Our hot take:
Your Branding is Holding You Back.
Your Branding is
Holding You Back.
Good branding saves you time — on explaining, convincing, overthinking, and undercharging.
Good branding helps you follow your convictions, and get others to feel it too.
Hi, I'm Lorena. Welcome to brand therapy for the founders who are done DIY-ing.
I help clarify what you're here to say, build the brand systems that help you say it, sell it, and grow with confidence.
Clients call me a translator, a second brain, a brand therapist.
I bring sharp thinking, honest feedback, and grounded execution to the parts of your business where you’re ready to grow, but tired of figuring it all out alone.
It gets easier to show up when your brand does the talking.
Hi, I'm Lorena. Welcome to brand therapy for the founders who are done DIY-ing.
I help clarify what you're here to say, build the brand systems that help you say it, sell it, and grow with confidence.
Clients call me a translator, a second brain, a brand therapist.
I bring sharp thinking, honest feedback, and grounded execution to the parts of your business where you’re ready to grow, but tired of figuring it all out alone.
It gets easier to show up when your brand does the talking.
Brand & Identity
Insightful strategy and memorable branding for businesses.
This is where your brand finally stops weighing down your business. We’ll shape the messaging, visuals, and strategy that feels undeniable and draws your people in for a tight hug.
Who It's For
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Tired of your visuals looking “good enough”
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You want your brand to confidently show up and speak before you do
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Want to feel confident about what you provide, without feeling like you need to prove your worth
Deliverables
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Client Questionnaire
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Brand Strategy
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Brand Messaging Direction
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Logo Suite
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Font Styling
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Colour Palette
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Textures / Artistic Elements
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Photography Direction,
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Brand Guidelines
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Live Application
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Video Walkthrough
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Web & Digital
A website you're confident to show-off to your audience, and your family.
You’ve got the business, the brand and the messaging. But every time you share your site, you hesitate just a tiny bit. We’ll map out your content, messaging and goals, then design a site that holds attention, converts clicks, and aligns with the brand you're building.
Who It's For
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People who need their site to do the selling with them
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Founders who’ve said “I’ll update it later” for 6 months
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Brands ready for a site that makes people stay — and click
Deliverables
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Website Strategy Workshop
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Map of Structure, Content and Key Goals
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Responsive Design
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Stock photography Styling and Image Optimisation
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Semi-custom or Custom Squarespace or WIX web
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SEO Basics
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Standard Integrations (newsletter, analytics, scheduler)
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Recorded Guide
On-Call Support
Like a second brain.
For when your brain is full and your gut needs confirmation. This is strategic support and creative sanity on your timeline.
Clients ask me everything from "does this make sense?", “how can I make this design work better?” to “help-I can’t seem to get my payments to work?”
This is the place to get high-level input, fast feedback, and decision-making backup.
Who It's For
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People who want input without hiring a full-time team
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Want to spend less time overthinking, and more time executing
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Need strategy + firefighting + practical next steps, not just aesthetics
Deliverables
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On-boarding workshop
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Strategic & Creative Support Via Messaging (Responses Within 24 Hrs)
You don't have to build it alone.
