South Enterprises Ltd.
Full Brand Identity. Brand Assets. Website.
Results
Results
Portfolio
Portfolio
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Business Goals
South Enterprises Ltd (SouthEnt) is a B2B clothing manufacturer for global and local brands with a strong commitment for detail and quality. The manufacturer approached us to do their branding and website and of course we said yes!
The company had operated without a simple font-based wordmark for all these years. Now, as the company set out to become more visible on a global stage, they wanted a brand that would stand out in a crowded market. We needed to:
Build a brand that stands out in the market;
Pay homage to our history;
Allow us to make a mark on the global stage;
Website that attracted leads and captured them.
What We Did
The core visual branding elements provided a bit of a challenge: How do we create a logo for a 50+ year old company with traditional roots in a competitive industry while still staying fresh and new?
Based on peer and competitor analysis, we decided to create an animal based logo with, not one, but three animals!
Watch a breakdown of our logo here and see how we tackled this challenge.
What We Achieved
A truly one-of-a-kind brand that matches the level of detail and intent behind ever piece of clothing South Ent creates, and the team behind it.
Within launch of the new brand and website, the team was able to see:
Cold inbound inquiries within the first month;
Renewed interest and conversation with international leads;
Attended global and local trade shows.
