Breakroom
Brand Strategy. Website. Project Management. Fractional CBO. App GTM Strategy and Execution. Support and Development. Design.
Results
Results
Portfolio
Portfolio
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Business Goals
Breakroom Chat & Scheduling is helping shift workers across companies communicate better. It's so easy for your work and personal life to blur, having a tool dedicated for work communications is key to keeping that boundary clean.
The goal was to create a strong brand and effective GTM strategy, as well as build in processes to take what we hear from clients, to inform the branding, marketing and app development.
What We Did
We played several roles with Breakroom - everything from project management, a specialty at arc ana, to acting as the Fractional CBO that can help not only with strategy, but also with execution.
The process was simple and effective: We worked in close alignment with the co-founders to figure out on a consistent basis what was needed, from translation, landing pages to product testing, and helped execute.
For our app clients, this level of flexibility allows arc ana to be an active partner in the company's growth.
What We Achieved
After months of working with the Breakroom team and strategists and designers, we're extremely proud to be a part of their success story.
Post launch, the app is now:
Check out Breakroom: https://www.breakroomapp.com/
