The Menopause Space
Full Brand Strategy and Identity. Website. Event Branding and Planning. GTM Strategy and Execution. Project Management. Brand Assets. On-Call.
Results
Results
Portfolio
Portfolio
Business Goals
We've been working with The Menopause Space (TMS), and their annual event What The Fog* for the past several years. Together, we have branded the company, provided on-call support and played a pivotal part in the event planning and execution of the annual menopause festival along side At The Table.
For What The Fog* 2025, we wanted to create a brochure that talked about TMS's offerings. We wanted to:
Create a memorable take home print-out;
Cut the in-person conference noise and truly stand out;
Have some fun and humour.
What We Did
After some intense brainstorming and going back to our ideal client personas, we realised that a newspaper broadsheet was the way to go. Not just an A2 that was folded to look like a newspaper, but a design that was printed on newspaper paper (yay grit!), has the traditional header, and the date, and your newspaper sections - down to the note from the editor and the funnies.
What We Achieved
What we ended creating wasn't just a newspaper, but a marketing moment.
The newspaper resulted in:
A mini-campaign with everyone "reading" their paper;
Social Media (IG & LinkedIn) Stories and posts on the newspaper, and shout out on the cartoon;
A visual campaign.
