Brand Alchemy: Where Art and Science Meet
Branding is so much more than simply looking good – it’s about encompassing the heart and soul of your business. It is the magnetic pull that attracts those ideal clients who want to work exclusively with you, simply because you “just get them” and their needs.
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Signature Brand & Website Experience
A CUSTOM BRAND FROM THE GROUND UP
Our Signature Brand & Website offers you a holistic experience that sets your business up for success – full brand strategy, visual identity, and professional website. Together, we launch your business with full confidence and impactful intention.
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Ambitious coaches, health and wellness practitioners and change-makers who are ready to take their business to the next level
If you’re tired of the endless DIY and ready to hire a professional
If you’re just starting out and need the complete essentials to jump start your entrepreneurial journey
If you’ve already got a few years (or more!) of business under your belt and are ready for a refresh
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Brand & Website Questionnaire
Brand & Website Strategy Workshops
30-Days Post-Launch Support from Arcana Studio
Brand
Full Brand Strategy Covering Ideal Clients, Market Research & Analysis and Competitive Clarity
Mood Board
Full Logo Suite
Brand Suite (Colours, Font)
Photography and Visual Direction
Supporting Brand Graphics
Brand Guidelines
Brand Collateral Design Hours
Website
Starter Copywriting Prompts
Up to 10 page Squarespace Website
Basic SEO Strategy
Basic Third-Party Integrations
Links in Bio page
URL & Domain support
20% off yearly plan
Access to Squarespace Training Videos
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A brand and website that:
You’ll share with pride and confidence to the world
Actually reflects your authority, expertise, and mission to your ideal clients
Genuinely connects with and converts your audience
Designed and crafted to grow alongside your business vision for years to come
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Starts at 6-8 weeks
We value high quality design work and customer care for all our projects, which is why we book our Signature Experiences in advanced.
*Our timelines are highly dependent on content readiness, timely client feedback and any additional items you may need.
Brand Strategy & Visual Design
A HEARTFELT BRAND
We merge strategy, storytelling and purpose to craft a powerful brand identity that’s both impactful and evolves with your business. Through Brand Design, we’ll tell your unique story to attract your audience and set you apart.
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Perfect for you, if:
You’ve already got a few years (or more!) under your belt and you no longer feel aligned with your branding
You’re an ambitious coach, health and wellness practitioner or change-maker who has evolved your offerings and services beyond your origins
You’ve been running on all cylinders and feeling like you’re jumping from one great opportunity to the next and want more clarity and strategy
You worry about competition in your industry and feel like you’re always chasing the next trend
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Brand Questionnaire
Brand Strategy Workshop
Full Brand Strategy Covering Ideal Clients, Market Research & Analysis and Competitive Clarity
Mood Board
Full Logo Suite
Brand Suite (Colours, Font)
Photography and Visual Direction
Supporting Brand Graphics
Brand Guidelines
Brand Collateral Design Hours
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A brand strategy and identity that:
Will set your business up for success in your market for now and the future
Brings you clarity in where you stand amongst your competitors and to yourself
Identifies who, how, where and why your ideal clients would connect and engage with you
Gives you an unique visual identity that speaks to the heart and soul of your business
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Starts at 3-4 weeks
We value high quality design work and customer care for all our projects, which is why we book our projects in advance.
Strategic Brand Foundations
LAYING THE GROUNDWORK
The strategic foundation your business needs to find clarity and attract your audience. We’ll work through four key building blocks: markets, audience, you and purpose to create your unique brand strategy.
Together, these elements form the bedrock for a brand that not only stands out but also deeply connects with your target audience on a human level.
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Perfect for you, if:
You love your current branding but just feel a bit lost
Continuously feel like you’re chasing trends and not building stability
Have grown and evolved your business and no longer feel like you know what direction to take and who you’re talking to
You want to realign and fall in love with your business all over again
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Brand Questionnaire
Brand Strategy Workshop
Full Brand Strategy
Market Research
Competitor Analysis
Ideal Client Personas
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A brand strategy that:
Outlines how to help your ideal clients talk about you and your brand
Clarity in your company messaging, truth and positioning
Deeper understanding of who you’re connecting with and how to do so
Understand how to talk and connect with your ideal clients
Helps you assess and view your brand visuals and photography and ensure alignment
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Starts at 1-2 weeks
We value high quality design work and customer care for all our projects, which is why we book our projects in advance.
How it works
01
Strategy
Every project begins with a strategy. With our proven Brand Alchemy approach, we blend together market research, business goals and mission, and ideal client profiling, to craft the foundation your brand needs.
02
Design & Build
Translating strategy into visuals. With our strategy in mind, we create intentional moodboards, creative concepts and visual designs that not only represent your business, but that do the work for you in attracting and connecting with your ideal clients.
03
Launch!
Time to celebrate and launch into the world! You’ll be handed the keys to your brand universe with final creative files, strategic guidelines and post-project support. We’re so excited to see where you go from here!